Google Ads
SEM and Google Ad Campaigns
Our digital team can help to promote your business and website, and reach your customers online using Google Ads.
We can set up and manage your Google Ad campaigns, including Search, Display, and Remarketing. We are a Google Partner, which means you can have confidence our digital team are qualified to look after your Google campaigns.
Running Google Ad campaigns is a great way to boost your visibility on Google Search, and help to promote your business to the right people. We can run purely brand awareness campaigns, or run conversion-based campaigns to generate leads or sales, making sure the ads are targeting to right audience.
Packages and Pricing
Below are some examples of packages we offer for Google Ads. Prices are excluding GST, and are for the initial set up of your campaign. There are also monthly optimisation and reporting costs for the duration of the campaign, and your actual ad click spend is also additional. If you can’t see what require, or you need something custom, please get in touch with us.
Standard
Small to medium Search campaigns focusing on 1-2 services/products, and one location.- Client discovery
- Google Ads account setup
- Connecting to Google Analytics and setting up conversion metrics
- Keyword research
- Ad Group setup
- Writing text ad copy
- Adding ad extensions
- Monthly optimisations, monitoring and reporting*
Complex
Medium to large Search campaigns focusing on multiple services/products or more than one location.- Client discovery
- Google Ads account setup
- Connecting to Google Analytics and setting up conversion metrics
- Keyword research
- Ad Group setup
- Writing text ad copy
- Adding ad extensions
- Monthly optimisations, monitoring and reporting*
Google Display
Images ads for product / brand awareness or to complement Search campaigns.- Client discovery
- Google Ads account setup
- Connecting to Google Analytics and setting up audiences and conversion metrics
- Ad Group setup
- Target market research
- Creation of Display ads using the responsive ad builder**
- Monthly optimisations, monitoring and reporting*
Remarketing
Advertising to people who have already visited your website and not converted, using Google Display ads.- Client discovery
- Google Ads account setup
- Connecting to Google Analytics and setting up audiences and conversion metrics
- Ad Group setup
- Creation of Display ads using the responsive ad builder**
- Monthly optimisations, monitoring and reporting*
* Monthly Optimisation, monitoring and reporting is an additional monthly fee. For simple campaigns this will be from $275 + GST per month, for larger or more complex campaigns it will be from $400 + GST per month.
** We can create your image ads for you using Google’s responsive ad builder. This requires the client to supply imagery, and then we write ad copy to go alongside the images. Alternatively the client can supply fully designed image ads at the necessary dimensions, or we can commission our designer to create these for you for an additional cost.
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